Gift cards have become a mainstream financial instrument. Surveys have shown nearly half of all consumers said they had used a gift card in the previous year and use of general purpose reloadable prepaid cards is increasing. As this 2019 research shows, gift cards are moving away from simple plastic affairs to something far more digitally advanced. Is your programme able to offer consumers what they want?

Too often gift cards are left to get dusty on a shelf. Without the right know how, it’s almost impossible to tie together gift card purchases with customer intent, demographic information and marketing insights.

As we approach a ‘fourth industrial revolution’ which is expected to significantly change our life into a world of advanced mobile devices, the number of people of purchasing a gift card online will definitely increase – and what’s expected of those gift cards will change too.

As you can see, online is the predominant driving force of our shopping culture. Gift card programmes have to fit into this space. Our Gift Card Health Check will help you to understand how you are performing against your competitors. Investigate the gift card landscape in your sector. See where you could reduce waste and maximise efficiency. See more: https://lnkd.in/g7qBeCy