What's the future for gift cards in 2020?

What's the future for gift cards in 2020?

Watch as Brain Dunne of Gift Card.Consulting talks to Hadie Perkasof Gift Card Recruitment about the future of gift cards. Key points:

Payments will become a strategic part of every retailer’s thinking and will be moved from being viewed as a cost to something critical to their business.

Gift cards will be seen as a true ‘branded currency’

As overall retail sales are down, footfall is down – but gift cards are up, this is a clear indication that this is where the growth is in the industry. Watch the video for all the insights:

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